Everyone knows the popular phrase “new year, new you.” Well, Burger King took that literally in 2021. The company just announced a major rebrand that will affect stores across the country. This marks the first big change for the fast food joint in 20 years!
Don’t worry, though. The classic Burger King flavour is here to stay. It’s just the brand’s aesthetics that are getting a makeover. Why? Well as trends come and go, the world’s biggest companies need to consistently adapt in order to retain whatever bit of customer attention they can.
It was either a bit of that or it had more to do with this hilarious tweet below.
8:45 pm and the Burger King exec is absolutely losing his shit about you losing your shit about our rebrand ❤️ #BunsDontShine
— Fer Machado (@fer_machado123) January 9, 2021
Yes, that’s the Global Chief Marketing Officer for Restaurant Brands International, which owns Burger King, Tim Hortons, and Popeyes. Just when we thought marketing decisions were made on mass data analysis and consumer trends, this guy hits us with the ‘buns don’t shine like that’.
So what have they got in store? They’re rolling out everything from a new logo, to packaging, to restaurant merchandising, menu boards, uniforms, signs, decor, and even social media. Heck, they’re even investing in new drive-thru and app technology to keep up with competing brands. Seriously, every inch of Burger King is getting an upgrade.
The new brand identity was created by design agency Jones Knowles Ritchie. It aims to simplify its look while emphasizing fresh ingredients.
So keep an eye out as this burger joint unveils its redesign. The makeover rollout has already begun.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