You read that headline right! 

The Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada is taking rising Canadian country music star Owen Riegling for his first headline tour – and it all started with a love for beer.

Owen Riegling is a small-town native of Mildmay Ontario, and he knows better than anyone that small towns are the heart and soul of country music.

Bud Light Canada
Photo via Bud Light Canada

That’s why this tour will be gracing small-town country bars across Canada to pay homage to the genre’s roots and the types of venues where many artists get their beginnings.

For his own part, Owen Riegling couldn’t be more excited. The kismet in all this is that it started with a song he wrote several years ago as an ‘ode’ to Bud Light.

“I wrote the song, Bud Light The Way a few years ago and that naturally sparked a conversation with Bud Light. I’m pumped they created the biggest small-town tour for me, the Buckle Up Tour!”

Bud Light Canada
Photo via Bud Light Canada

Here’s what Bud Light had to say about it:

“Beer is a core tenet of country music, so when a country artist shouts out one of our beloved beers in a song, it’s an honour! We’ve partnered with Owen Riegling to be the headliner of the Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada, taking him home to small-town country bars across the country to pay homage to country music’s roots where Owen – like many artists – get their start.”

Pretty cool, huh? 

Even cooler? Bud Light The Way is now in the brand’s latest ad, check it out here!


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A post shared by Bud Light Canada (@budlightliving)

The Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada will be touring the country this month, and here are all the tour stops:

  • Fort McMurray, May 6 at Kickin’ Horse Saloon 
  • Banff, May 8 at Melissa’s Missteak 
  • Blairmore, May 9 at Pure Country Bar & Grill 
  • Saskatoon, May 11 at The Longbranch 
  • Brandon, May 13 at Great Western Roadhouse 
  • Thunder Bay, May 15 at NV Music Hall 
  • Sault Ste. Marie, May 16 at The Machine Shop 
  • Timmins, May 18 at The Surge Sports Lounge 
  • Embrun, May 19 at Homestead Pub 
  • Brantford, May 21 at Two Doors Down 
  • Chatham, May 22 at Ultimate Sports Bar 
  • Mildmay, May 24 at Harley’s Pub & Perk 

While the tour is already sold out, there will be a limited number of free tickets available at the door on the night of each show, depending on venue capacity. 

So if you’re feeling lucky, make sure you turn up early

Follow Owen Riegling, Much Music and Bud Light Living on Instagram for tour highlights and behind-the-scenes clips.


When: Monday, May 6th to Friday, May 24th, 2024
Where: Venues across Canada