Collectors, fans, parents and cinephiles. Dress up and crack open your memory bank, because something big, pink and nostalgia-inducing is coming to Alberta’s biggest shopping centre.

This weekend, Indigo will be launching a Barbie Pop-up Shop at West Edmonton Mall and you’re going to want to be there bright and early – believe us!

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Set to take off on July 22nd, this exciting event will feature merch, displays, photo ops and storytime at 11 am and 1 pm daily – but it gets better.

According to their social media, the first 50 customers will get free swag in addition to a chance to win a Barbie prize pack valued at over $500 – so be sure to get there right at 10 am when they open.

If, of course, you’re not able to make it this weekend, don’t fret because you can actually experience the pop-up shop until December 31st, 2023 – which will be perfect for the holidays.

Don’t walk – run over there and enjoy! You’re bound to have a blast.

BARBIE X INDIGO POP-UP SHOP, GRAND OPENING – WEST EDMONTON MALL

When: Saturday, July 22nd – 23rd, 2023
Where: Indigo – 8882 170 St NW, Edmonton, AB
Time: 10 am to 2 pm (Saturday) and 11 am to 2 pm (Sunday)