Now that courts, fields, rinks and gyms are finally welcoming back Canadian rec athletes, we can get back out there and enjoy the sports we love! The only problem is that our relationship with the couches we’ve been stuck sitting on at home for so long has grown stronger than ever. 18 months of off-season will do that to anyone! But Kellogg’s® Vector®, our favourite delicious, crunchy, high-protein cereal, is helping to keep us energized, calling us to stand up and get back into the game.

Vector cereal on couch
Photo via Vector®

Made from actual couches (Yes, you heard that right!), Kellogg’s® Vector® partnered with YNOT – a local Toronto company – to design and craft the limited edition ‘Off The Couch’ Sports Bag collection, featuring five unique one-of-a-kind sports bags:

The Socctional

A soccer bag to help you hop off the couch and throw on your cleats

The 40-Loveseat

Top your local ladder with this lovely periwinkle racquet bag

The Ol’ Leather

A baseball bag made of worked-in-to-perfection couch leather

The Chestpressterfield

A couch got ripped so you can too with this gym bag

The Slapshottoman

Go from recliner to first-liner with this hockey bag

Vector cereal on couch
Photo via Vector®

Each of these IG-worthy bags are created for the sports Canadians know, love and crave. And here’s the best part: the bags come filled with Kellogg’s® Vector® Maple Crunch cereal – a delicious, high protein offering to help sustain energy and fuel your active lifestyle. Eager to snag one of these cool, limited-edition, one-of-a-kind bags? Head over to the contest website,, to check out all the deets to enter for your chance to win.

NO PURCHASE NECESSARY. Ends April 4/22 at 11:59:59 p.m. ET. Residents of Canada over age of majority (excl. Quebec). 5 prizes, total ARV $12,500 CDN. Odds depend on number of eligible entries received for each prize. Skill-testing question required. Visit to enter.