It’s 2023! This means you have a new set of fitness goals, whether you are the ‘avoid workouts at all costs’ kind or the ‘spin studio is second home’ kind. This also means that you are looking to restock your activewear with pieces that are equal parts flattering and functional.

Because let’s face it, looking and feeling good makes for a good chunk of our motivation. Workout-obsessed or not, pretty-meets-pragmatic sports bra and leggings are always a better motivation than a raggedy ol’ tee and sweats.

So, we rounded up 8 Canadian activewear brands that are all the rage right now. And for all the right reasons too. These brands are all the nudge you need to live your 2023 fitness goals in comfort and style—


This sustainable brand rose to popularity for its innovative products (think leakproof underwear), supportive designs and comfortable fabrics. And while they might have become a fave when it comes to innerwear, their activewear is just as fab and functional.


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Lolë Life

If there is one brand that can dress you up in style for an active lifestyle, be it at-home workouts or outdoor adventures, it has to be Lolë. From bold prints and bright colours to flattering silhouettes and supportive designs, the Montreal-born brand has it all.


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MPG Sport

Based out of Winnipeg, the lifestyle brand promises “sustainable, technical clothing, Designed for Life In Motion.” And it more than lives up to that promise with its look-good-feel-good active wear for both, men and women.


This slow-fashion activewear brand for men and women is all about timeless comfort and functionality. So, you’ll find classic pieces in evergreen colours. Think blacks, whites, greys and (unironically) green.


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Reigning Champ

Here’s one for men (and women who, like us, love oversized clothing). Born in 2007 in Vancouver, the brand became an instant hit with its pragmatic and cool streetwear and athleisure wear. Caps, t-shirts, hoodies, sweatpants, shorts— they’ve got you covered all the way.


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This Vancouver-born brand needs no intro whatsoever. It has been a go-to for our athleisure wear needs for years now. And their fun colours and functional pieces ensure that the brand continues to be a fan fave in 2023 as well.


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Joe Fresh

For anyone looking to snag activewear essentials that are fab and affordable at once, Joe Fresh is the brand for you. The brand offers a fun collection of tees, tanks, joggers, jackets and more. It is particularly great if your restocking list is a long one.


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The brand might have shut its independent stores a couple of years ago, but you can still find their covetable sportswear at Reitmans. From comfy tees and joggers to durable sports bras and leggings to that of functional outerwear, Hyba has something for every sporty endeavour.


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That was our list, folks!

Each of the links in this post has been carefully and independently selected by our editors. That said, Curiocity is an affiliate partner and may earn a small commission on any purchases made through these links.