There’s no better place than TikTok to keep up with what’s taking the beauty industry by a storm. From great new launches to oldies that deserved revival, the platform has taken care of all skincare and makeup needs. But with so many viral beauty products, it’s hard to keep our stocks updated without killing our wallets.
So, we decided to round up a list of 20 viral beauty products of 2022 that you need to get your hands on. And they are all under $20.
The ideal makeup is one that accentuates your natural beauty. And this sparkly lipstick does exactly that. While the glitter stick might appear otherwise, it only leaves a subtle rose tint on your lips. And because it adjusts to your PH level, it works for all skin colours. No wonder this cruelty-free, vegan lipstick is such a hit with the online beauty tribe.
Yet another Essence hit on the list is their Lash Princess mascara. For one, it legit gives you a beautiful flutter that matches the length and definition of a false lash. For two, its tapering brush is convenient to use. And for three, it gives you the result of an expensive mascara while actually costing you a mere $4.99.
Oh yes, this magic powder that’s supposed to work magic on body hair. The depilatory powder was technically designed for facial hair. But users on our social feeds are claiming it works just as magically on every part of your body. Although, we suggest doing a patch test or reading the ingredients to make sure it works for your skin.
This one has been on the viral beauty products hit list since 2021, and the frenzy is nowhere near dying. And for good reason too. It gives a lightweight coverage that’s perfect for long-lasting makeup. It works as a foundation and moisturizer combo due to its all-day hydration. And it’s inexpensive.
e.l.f is known for its affordable yet quality cosmetics. So, seeing its lip stain take over TikTok wasn’t unusual. And this particular lip stain is worth all the hype BTW. It leaves you with glossy (not sticky and syrupy), naturally tinted lips. And it stays on for the whole day no matter how many masks you go through.
If you’ve so much as considered a skincare regime, you already know the importance of exfoliation. And beauty influencers and users alike have been swearing by the Asian exfoliating bath cloth for a while now. This Korean-spa-inspired method of exfoliation can take care of your whole body.
The many benefits of Mandelic Acid are known to everyone by now— treating acne, hyperpigmentation, uneven texture and so many more. And the reason The Ordinary Mandelic Acid is creating a massive buzz is that, unlike other alpha hydroxy acids, it is much gentler and works for most skin types.
One of the most basic traits we expect our mascaras to have is that it doesn’t run down with any form of humidity. And if it also gives us long, lush and defined lashes for less than $10, then it’s bound to become a rave. That’s exactly what happened with the Maybelline Sky High Waterproof Mascara.
This is another viral beauty product that’s been making waves on social media for a while now. And it’s totally worth the hype. These press-on nails are not just pretty but also super convenient to use. So, your nails appear to have undergone a fresh salon-level manicure only with less time and much less money.
The NYX Milky Collection has been making waves among the online beauty community. It has an ultra-glassy shine and comes in eight colours that give a milky finish. The hydrating lip gloss is becoming a popular choice for anyone navigating the territory between bare and bold.
Ah, another Ordinary product that’s anything but ordinary— The Ordinary “B” Oil. The “B” stands for ‘blend’ as the oil is a blend of microalgae and other oils that help maintain the skin barrier and leave your skin with a natural radiance. At least, that’s what the gazillion TikTok beauty enthusiasts have claimed.
Anyone who has used a poreless primer can tell you the huge impact it has on your look. It holds your makeup, it gives you a smooth finish and most importantly, it does make your skin look poreless. And the e.l.f Poreless Putty Primer is known to have Tatcha’s Silk Canvas-type finish. And it’s 4x less heavy on the pocket.
This 3-in-1 stick is becoming a part of every beauty arsenal and is quite the rage on social media too. It’s a perfect on-the-go hydrating stick that can be used as a lip balm, an under-eye cream and as an overall moisturizer. Plus, it’s all organic with just three ingredients— coconut oil, beeswax and matcha tea powder.
The Revlon Oil-Absorbing Roller does exactly what it says… it absorbs oil. And if your T-Zone starts to look like a buttered pan every couple of hours, you will understand the importance of this miracle product. The roller absorbs the oil off your face without any effect on your makeup whatsoever.
Say whatever you will but putting on falsies over your lashes is one of the hardest parts of any makeup routine. The reason: applying the adhesive. But this glue liner just simplified the whole process. It glides easily and you don’t have to wait for it to dry. Plus, it comes in transparent and black colours so it blends well.
There are two foolproof ways of achieving perfectly airbrushed skin— 1) get a pro to do it and 2) use L’Oreal Infallible up to 24h Fresh Wear Powder Foundation. And given the latter’s price, it’s no wonder that beauty aficionados are going gaga over it.
It might be a drugstore brand but it comes with accolades from dermatologists and the TikTok beauty tribe alike. The gentle gel cleanser is said to work wonders on acne-prone skin and also dehydrated skin. Plus, it’s perfect for all skin types.
If a contour-job-gone-wrong intimidated you to the point that you’re scared of cream contours, the NYX Wonder Stick is your safest bet. The now viral stick works as a contour, concealer and highlighter. Every stick has two separate shades for contouring and highlighting. And the design makes it easy to get the shape right.
We have a beef with lip glossies, generally speaking. They are too shiny and too sticky. And they are seldom vegan and cruelty-free. But the vegan Kopari Beauty glossy is the right amount of shiny with zero stickiness. And we have Billie Eilish to thank for introducing TikTok to it.
Here’s another gem from the L’Oreal Infallible collection! The liquid foundation is the perfect solution for anyone looking for a lightweight yet full-coverage foundation. Then there is also the fact that it is long-lasting. Plus, it doesn’t dig a deep hole in your wallet.
That was our list of “20 under 20” viral beauty products that are sure to up your skin and makeup game. Fair warning though: since they’ve gone viral, some of them tend to go out of stock ever so often. So grab your faves sooner rather than later.
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