We said this before and we won’t shy away from saying it yet again— there is no beating 17th Avenue when it comes to incredible events. And they just out-17th Ave-ed themselves with their latest offering. Enter: Red Thursday!

If you’re quick-witted you’ve already put two and two together. Yes, it is a play on (and a direct competition to) Black Friday. Only this one is all local, all saving, all fun and straight-up awesome.

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So, what exactly is Red Thursday? It is a one-day shopping and dining extravaganza hosted by the 17th Ave businesses. You can get access to exclusive deals, enjoy in-store events, avail offers on food and drinks and a lot more.

Basically, Red Thursday is 17th Avenue’s solution to all your holiday shopping woes.

17th Ave Red Thursday

Looking for the latest styles and trends for the fashionista in your life? Done. Need health and wellness essentials to keep your mind and body right through the holiday season? Done. Want to indulge in a post-shopping bevvie and bite? Done and done!

Think of the event as a one-stop destination for shopping local, getting ahead of your holiday shopping, saving big and having a jolly good time while doing so.

Cherry on the cake— if you’re able to make it during regular hours or want extra time to check off more items from your list, you can shop late into the night. Several participating businesses will stay open after hours.

The event is happening on Thursday (obvi), November 17th, 2022. So, mark your calendars and get your holiday shopping lists ready.

Oh, and for those who want to prep for the deal day in advance, check out the 17th Avenue website below. You’ll find a list of all participating businesses and the deals they are offering.

Happy shopping folks!


Where: Along 17th Avenue SW, Calgary

When: Thursday, November 17th, 2022