The Shea Summer Salon is the Toronto pop-up your hair’s been dreaming of

Toronto, your summer glow-up is incoming.

SheaMoisture is bringing it’s four-day Shea Summer Salon pop-up back for another year, where you can get a hair consultation and learn some styling tips. Oh, and it’s free.

Taking place at STACKT Market from Thursday, July 17, to Sunday, July 20, pop-up guests will have the chance to discover the perfect regimen for their curls and coils, let expert stylists from Jou Jou Hair Studio refresh their summer look, and learn all about the iconic hair brand’s classic and new products.

Each appointment will be one hour long, and you’ll need to arrive with clean, washed hair, ready to be styled. There will be a set hair menu featuring a selection of fun, summer-ready and funky looks to choose from.

This year, it’s all about throwback hairstyles — like “Bangin’ Butterflies,” featuring ’90s-style twists and butterfly clips; “Swoop Dreams,” a laid swoop paired with a sleek high pony; and “Puff N’ Play,” big-energy afro puffs full of bounce.

The event typically gets booked up fast, but don’t lose hope if you can’t get an appointment — walk-ins are welcome on the day, pending capacity!

More than just a pop-up, the Shea Summer Salon is all about embracing your natural beauty and learning how to care for it with confidence.

Ready for your new look? Head over to Shea Summer Salon’s Eventbrite page to learn more about the exciting event or explore the brand’s wide range of haircare products now.

Shea Summer Salon 2025

When: July 17 to July 20
Where: STACKT Market, Unit #2-101
Time: 12 p.m. to 7 p.m.
Cost: Free!