This Toronto entrepreneur is creating an entire brand based on Toronto’s votes

This new Toronto beard brand is by the people, for the people. ‘How’ you ask? Meet Vinny, a Toronto-based entrepreneur who’s changing the game for local business. You may know this innovator as the founder of UPWRD Creative. Well, now this creative thinker is on a new adventure to bring the folks of Toronto exactly what they ask for.

So how does it all work? Essentially, this new beard brand is being built by you! Okay, okay, so technically Vinny is doing all the actual work. But you get to vote on all the big decisions. The entire journey is being documented on Instagram, so you can follow along every step of the way.

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Yesterday, folks were given the opportunity to choose the beard brand’s name. After 133 ideas were submitted, Vinny picked his top 3, then the people of Toronto cast their votes. This is just one of the many decision-making processes that the public has been a part of.

Vinny told Curiocity that he hopes by providing all this for free, he’ll be able to build a community that can learn the important steps for launching their own businesses. Simply by watching him build his.

The initiative has been gaining quite a lot of traction in the weeks since its launch. If you’d like to follow along or get involved with the decision-making process, you can find all the info you need right here.