The metric system is great, but we believe that there are better ways of measuring everyday objects… like in Timbits! After all, without using a metre stick or ruler – how long is a 2013 Ford Escape in centimetres?

Well, according to Tim Hortons, who offered to measure anything in Timbits this week – it’s about 106 donut holes long.

From the Eiffel Tower to the Stanley Cup and even your favourite celebrities, Canada’s most trusted brand took to Twitter to offer a delicious alternative to feet, inches and in some cases – even cuteness.

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Here were some of the most interesting exchanges between the North’s verified caffeinators and curious double-double fans:

Heck – the only thing that they COULDN’T measure was Canada’s boyfriend, whose reputation broke the system.

You really do learn something new every day!

To see the entire thread, you can check it out here – otherwise, happy measuring, Canada.

Here’s to hoping this catches on.