Alright, Calgary, we’re nearing the end of our #seizetheday4ALS campaign and you guys have been pretty creative in your submissions! We hope you’ve been having as much fun as we have in focusing on the positive each day. We especially loved seeing Calgary Flames star Mikael Backlund and his wife Frida’s video post this week!

Here’s how YOU can continue seizing the day (in the sunshine!) this weekend all while supporting a great local cause – even if you don’t have any money to give!

This Sunday, Betty’s Run for ALS will be taking place virtually! The ALS Society of Alberta knows it’s a tough year to fundraise but are encouraging Calgarians to sign up (even without raising funds) to show their support for our fellow Albertans suffering from ALS.

People aren’t the only ones getting in on the support, either. In fact, the Calgary Tower will be lighting up purple on Sunday in honour of Betty’s Run and ALS.

So, how can you get involved? Well, we’ve got a few different ways!

  1. Sign up by visiting the event website here. There’s no registration fee this year and you can choose to donate as much or as little as you like.
  2.   On the morning of Sunday, June 21st, you can walk, run, ride your bike, or do whatever physical activity you enjoy right within your own community (socially distanced of course!)
  3. Capture and share your participation on your social channels and tag @alsalberta and the hashtag #seizetheday4ALS

And if you want to show your support without signing up, you can also text the word “support” to 30333 to make a $10 donation to the ALS Society!

There are so many amazing charities and community initiatives out there and we hope you choose to support whichever cause you hold near and dear to your heart. But what better way to ring in the summer by getting outdoors this Sunday and all while showing your support for an amazing non-profit!?

Need more inspo? Check out this amazing #seizetheday4ALS video submitted by a local ALS patient.


View this post on Instagram


A post shared by ALS Society of Alberta (@alsalberta) on

More info about the cause is included below. We hope to see your participation on social media this Sunday!

The ALS Society of Alberta is a non-profit organization dedicated to making each day the best possible day for people living with and affected by Amyotrophic Lateral Sclerosis (ALS). Amyotrophic Lateral Sclerosis (ALS) is a rapid, always fatal neurodegenerative disease that attacks the nerves of the body that would normally send messages from the brain to the muscle, resulting in weakness and wasting. Eventually, the individual with ALS is left completely immobilized, with loss of speech and an inability to swallow and breathe. The result is often a lively, unimpaired mind trapped in an immobilized body. The average life expectancy from symptom onset is two to five years, and a person with ALS can require equipment and care valued at more than $240,000. The ALS Society of Alberta is the only charity in Alberta that provides support to those affected by the disease and receives zero government funding to fulfill its mission.