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Calling All Beer Lovers: #BETHEBREWER Contest

Photo via Drew Farwell on UnsplashPhoto via @wearebrewsters InstagramPhoto via @yycevents InstagramPhoto via @yeg.date Instagram

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We’re bringing you an exciting new partnership, sure to create a buzz. Rooted in the spirit of collaboration, Brightside and Alberta Beer Festivals have teamed up to give you the chance to #BETHEBREWER. Get your votes in to help create the Brightside beer… the perfect excuse to do some additional beer drinking research!

So, spend this month experiencing what it’s like to run your own brewery. You will be able to vote on which beer style is your favourite, then name that beer, design a logo for it, and even be a part of the brewing process!

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Stage 1:

U choose the style! Beer style voting will be from January 14th – January 24th, 2019. Your vote will help decide what style this year’s Brightside #BETHEBREWER beer will be. We know you take your work seriously, and this is some very important beer business. The beer choice style will be announced on January 28th, 2019.

Stage 2a:

U Name the Beer! Send in your name submissions from January 28th until February 4th, 2019 to have the ultimate bragging opportunity that you named everyone’s new favourite beer of the year.

Stage 2b:

will be voting for the beer name from the top 5 entries. This will commence from February 5th until February 12th, 2019. The winning beer name will be announced February 13th, how romantic!

Stage 3a:

U Design the Label! All label submissions will be from February 13th until March 1st, 2019. We hear there are some great basic Photoshop tutorials on Youtube… You may need it.

Stage 3b:

Voting for the label design from top 5 entries will be from March 4th until March 11th, 2019 with the label winner being announced March 13th, 2019!

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All voters of the finalists in the label portion of the contest are entered into a random draw to win a ton of goodies. The prize includes: A Craft Beer Market prize pack, a Beer Revolution prize pack, a prize basket from Olds College/Inner City Brewing & Polar Park Brewing, 2 Beer Judging spots at the Calgary International Beerfest, tickets to all Alberta Beer Festival spring and fall events (2 VIPs for winners and GA to give to friends), invite to the Brewing Day, and invites to the Festival Launch Parties for the Calgary International Beerfest and Edmonton Craft Beer Festival. It’s a seriously good prize, to say the least.

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So get creative, we want to hear your ideas and we want to see your designs! And at the end of it all, we want to drink YOUR beer.

The winning beer will be available at the following locations across Alberta: On tap at Craft Beer Market and Beer Revolution in both Edmonton and Calgary, at select liquor store locations in Calgary and Edmonton, in the taproom of the Olds College Brewery, and inside the Brightside #BeTheBrewer Lounges at both the Calgary International Beerfest and the Edmonton Craft Beer Festival.

We better see you all at the Calgary International Beerfest on May 3rd and 4th, 2019!

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