A new report by German retailer Peek & Cloppenburg has ranked the best cities in the world for Gen Z as they embark on their adult lives. That’s right, adults, Gen Z are between the ages of 9 and 24 these days or born between 1997 and 2012.

The report used research supplied by Urbanity Impact to create a shortlist of 100 prominent, international cities based on four categories — digitalization, principles, lifestyle, and economy.

Digitalization refers to government digitalization, digital services, connectivity, and technology education opportunities.

Principles are related to each city’s commitment to all of the issues that are important to Gen Z, such as climate action, gender quality, access to mental health care, safety, and prestigious universities.

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As you may or may not have guessed, Seattle made the cut! Our rainy city ranks 78th place with our highest score being in government digitalization (90.0).

These are the top 10 best cities in the USA for Gen Z according to the report.

  1. Austin, TX
  2. Houston, TX
  3. Portland, OR
  4. Los Angeles, CA
  5. Chicago, IL
  6. Seattle, WA
  7. Miami, FL
  8. New York, NY
  9. Boston, MA
  10. San Francisco, CA

Globally the top 10 best cities for Gen Z are as follows.

  1. Berlin, Germany
  2. Bern, Switzerland
  3. Stockholm, Sweden
  4. Brisbane, Australia
  5. Edinburgh, UK
  6. Tokyo, Japan
  7. Montreal, Canada
  8. Cologne, Germany
  9. Frankfurt, Germany
  10. Austin, USA

“Despite growing up during a global financial crisis, pandemic and the climate crisis, Gen-Zers are generally optimistic for the future, open-minded, with an innate understanding of technology,” says the report.

These cities are the best equipped to meet the needs of Gen Z and help them thrive. Although who thought we’d be beaten by Texas? Looks like it might just be time to take a trip down south.