BMO is the new home of AIR MILES and there’s no better time to be a collector – here’s what to know

There has never been a better time to be an AIR MILES collector, as this beloved loyalty program has recently joined another iconic Canadian company, creating a partnership that is sure to excite. 

BMO’s acquisition of AIR MILES marks a pretty transformative new chapter for the organization and its 10 million loyal collectors (crazy!). To celebrate this new chapter, AIR MILES has been surprising collectors across Canada by gifting Miles and other prizes as part of their Future is Bright campaign.

AIR MILES has been popping up all over the country at BMO, Shell, Metro, Irving, Kent and Nova Scotia Liquor Corporation. The prizes have been reflective of the program benefits including Bonus Miles, gift cards to be used at partner locations, and awesome products like, Vitamix blenders, electric scooters, espresso machines, Smeg toasters, Shark FlexStyleTM, Our Place pots, Fitbits, and a grand prize of 10,000 Bonus Miles.

If you weren’t able to catch AIR MILES in your community, don’t worry. AIR MILES is running a social media contest to make sure everyone is in on the fun.. 

The online contest will officially launch on Saturday, June 24th, 2023. Just follow @airmiles_canada on Instagram and @airmiles on Twitter to enter the contest online and you could win:

• One prize of 10,000 AIR MILES® Reward Miles™
• Two prizes of 5,000 AIR MILES® Reward Miles™
• Ten prizes of 1,000 AIR MILES® Reward Miles™

You’re going to want to be following AIR MILES on social anyway to learn about program updates to come, including: 

• A range of programmatic changes
• New partners
• An updated travel platform
• A new and innovative way for collectors to earn Bonus Miles through eligible purchases with receipt scanning

So keep an eye on the brand’s social channels for your chance to win and learn more.